Monday, April 22, 2013

Posing Techniques for Beginners


 When it comes to photographing loved ones, we often just have them stand together and smile.  While this works fine for quick candid shots, you’ll find you can create more enduring images by employing a few posing tricks.   We’ve taken some lessons from the pros to help you create images that truly connect:

Comfort is Key:  Being photographed is often an uncomfortable experience for people so it’s important to put them at ease in order for their true smiles to surface.  Let them settle in for a moment or two before getting down to business and add a bit of extra space between your subject and the camera in the beginning of the session.

Take a Turn:  When shooting a solo portrait, have your subject turn her body at an angle away from the camera but keep her looking toward the camera; this common posing technique is popular because it adds dimension to a portrait while not straying too far out of a subject’s comfort zone.

If It Bends, Bend It:  Attend a workshop for budding professional photographers and you’ll hear this popular posing tip.  Look at your subject and start adjusting elbows, knees and wrists.  Stiff arms can project formality and awkwardness, so double-check your subject’s joints when posing!

Turn it Into a Mother’s Day Gift:  Your perfect posing is likely to result in a fantastic final image, so if this image is one Mom would love, bring it to our store and let us show you how to transform it into a gift sure to make Mom smile.  From a framed enlargement to canvas, coffee mugs and more, we can show you several creative options that she’ll enjoy all year long! 

Thursday, April 18, 2013

Earth Day SALES Event


Fort Worth Camera wants to help you do your part to reduce your carbon footprint. Rapid changes in technology have resulted in a fast-growing surplus of E-waste around the globe, we want to collect as many old cameras, camera batteries, working cell phones, and printer ink cartridges to ensure a proper disposal. During our 4th Annual Earth Day Event, we will be collecting these items and much more:


Cash on the Spot for Your Used Camera:
KEH will be at Fort Worth Camera at our Grapevine location on April 19th from 10-6 and at our Cultural district location in Fort Worth Saturday April 20th from 9-4.  Two days to sell, buy, and trade!  KEH will be buying your clean, used photographic gear.  We're buying  thousands of items at top dollar. Think TRADE, ask about the trade-in bonus that KEH and Fort Worth Camera have to offer during the event, up to 10% extra added to your equipment value.** Fort Worth camera will handle all trades.


Replace Your Old Battery for a NEW One with a Life Time Warranty:
Bring in your old camera battery and purchase a new one for only $15. Your new PROMASTER battery will have a life time warranty, what this means is that in a few years when it’s time to recycle your battery again, it can be replaced (Small disposal fee will apply). We will also properly recycle your old lithium battery.


CALL TO PROTECT:
The CALL TO PROTECT campaign collects wireless phones to benefit survivors of domestic violence. Phones are refurbished and become life-lines for domestic violence survivors when faced with an emergency situation.



Electronic Recycling WORKING or NOT:
We are also helping you to reduce your carbon footprint by letting Fort Worth Camera properly recycle your non working or obsolete electronics. We will take Computers/Laptops, Computer accessories, Telephones, Fax Machines, Gaming Systems, MP3 players, Projectors, VCR/DVD players, Printers, Monitors, Cell Phones, Scanners, Routers, Stereos, Copiers, and Servers. NO TVs or Microwaves please.

We are so Excited to Introduce Our Very Own Fort Worth Camera Credit Card :
Get up to 0% for six months for qualified customers or 0% for 12 months on qualified SONY cameras.

Calendar of Events:

Wednesday April 17, 2013
The savings begin:
All day Wednesday Madness SALE!
   • All books and educational DVD’s are half OFF.
   • Apply and get qualified for our new Fort Worth Camera Credit Card.
Thursday April 18,2013
Savings continue all day and thru the weekend:
   • Replace and Recycle your old battery for only $15.
  Friday April 19, 2013
 10:00am-6:00pm Grapevine Location-TODAY ONLY!
   • Cash on the spot for your used camera.
   • Free electronic recycling.
   • Sony Rep - Rob Shelley
10:00am-6:00pm Fort Worth Location
   • Nikon Rep - Terrence Campbell
   • Canon Rep - Chuck Cheney   
   • Manfrotto Rep - Chuck Caves
   • Clik Rep - Ray Downs
Saturday April 20, 2013
 9:00am - 4:00pm- Fort Worth Location-TODAY ONLY!
   • Cash on the spot for your used camera.
   • Free electronic recycling.
   • Manfrotto Rep - Chuck Caves
 10:00am-5:00pm Grapevine Location
   • Sony Rep - Rob Shelley
   • Clik Rep - Ray Downs


Friday, July 27, 2012

Time Your Ocean Images for Maximum Impact


When it comes to vacation destinations, the beach often reigns supreme.  Nothing says summer like moments with our kids creating sandcastles, sandpipers strolling along the shores and the crash of waves against rock walls. The time of day is extremely important when shooting along the shores.  Natural light plays a prominent role with this kind of photography and patience is crucial in capturing the image you envision. 

The intensity of the light will play a role so being prepared before sunrise and well before sunset will serve you well.  Small passages of time can make a substantial impact in your final result. 

Capturing the mood of the ocean can be a challenging and rewarding experience and is one that takes experimentation.  For example, if you wish to convey the gently rolling seas and slow movement consider shooting with a slow shutter speed and use a tripod for added stability to minimize camera shake.  Don’t have a tripod? Consider one of our fantastic options.


Tuesday, July 24, 2012

Book Review: The PROMASTER Guide to Digital SLR Photography


Walk into any bookstore or browse your favorite online store and you’ll see that there’s a healthy selection of books on digital photography. This plethora of choices can be a good thing but, if you’re looking for that perfect guide, it can quickly become confusing trying to decide which book is best for your needs.
Fortunately, one book stands out as the perfect accessory for your new digital SLR camera.  The PROMASTER Guide to Digital SLR Photography by Jenni Bidner is just what you need to help you master your camera.   The book is written in a straightforward manner and covers a variety of topics designed to help you create stunning images.  This newly updated version includes a section on studio lighting and covers all the basics related to shooting with a DSLR camera.  If you’re looking for a well-written guide geared to get you started.

Creating Your Photography Business Niche


For today’s working professional photographers, the combination of a crowded market coupled with a tough economy has translated into pros casting a wide net when it comes to what they shoot.  Many have become all-purpose photographers, which is a wise strategy and can bring new jobs that might have otherwise been missed.  However, for some, specializing one’s services can bring new clients while strengthening skills in a specific field.

When does specializing in a niche make sense?  Well, for one, it can help launch a new side business while remaining engaged in a full-time career.  Many people dream of going pro but the realities of providing financially for their families means that taking such a risk without a regular income is simply not an option.  Being a niche photographer means that focusing on one area of expertise-usually one that the photographer is passionate about--is easier to fit into a full working schedule while still allowing one to remain connected to photography. 

Specializing in a niche also allows the photographer to become more attuned to the unique demands and nuances of that particular area of expertise, which can translate into a competitive advantage.  When one spends a great deal of time working in a niche market, the photographer becomes an expert in that market and can position herself as such to others in that field.


There are numerous niches to consider such as architectural photography, real estate photography, corporate portraiture, product photography, event photography and more.  Each market has its own demands, challenges and opportunities but any one can be a door that opens to larger projects down the road.

Thursday, June 7, 2012

Monochrome Magic:


Tips for Beautiful Black & White Images

While some people state that black and white photography is back in style, we contend that it never stopped being special.  Today’s software programs make it a snap to convert color digital images to stunning black and white.  The classic, vintage feel of monochrome images lends an entirely different viewing experience than that of its color counterpart.  Here are a few tips to help create stunning black & white images:

Visualize the End:  Although you may be shooting in color, consider what you’d like to create in black and white.  Visualizing a certain feel, mood or style can help you make better choices about which subjects or locations to shoot.  For example, an old building downtown might be a better subject than a suburban area when shooting black and white.  Know what you intend to create from the onset and you’ll be happier with the results.

Try Textures:  Choose subjects or locations with interesting texture, such as a rustic fence, a brick building with visually appealing facets or a model wearing layered accessories such as a scarf and hat.  Light will play an important factor in your final result so consider what available light you have in each situation and consider bringing an additional light source to use for experimentation.

Top-Notch Tonality:  When creating black and white images, make sure that your photograph includes a full range of tonality, which is measured from a 0-10 with 0 representing pure black and 10 representing pure white.  You can view your tonality range by referring to the histogram on your digital camera.  Again, having an additional light source to help expand the tonal range in an image may help create the image you’ve visualized.

Shoot RAW:  When you think you’ll want to convert color images to black and white or sepia, shoot your images in a RAW format.  RAW files have the greatest range because these files include everything captured by the camera’s sensor.  You can adjust the midtones, highlights and shadows, and these modifications can greatly influence the results once you convert the images to black & white.

Black and white photography is experiencing a resurgence in popularity, and with these tips, you’ll be ready to create some fabulous vintage images.

Thursday, May 3, 2012

Keeping Your Smartphone Photos in Sync:



Today’s smart phone cameras are often used as the primary choice for casual picture snapping.  After all, who leaves the house without their smartphone? And with the image quality continuing to improve and new applications that let us play with filters and other effects, some of our favorite images reside on our smartphones.

That’s why it’s more important than ever to make sure these images are added to your master photo library on your primary home computer (which you back up on a regular basis, of course!).  Fortunately, there’s an application called Photo Transfer App (clever name, we know) that is designed to easily transfer your smartphone photos via wireless or Bluetooth.  The sync process is simple, the interface is straightforward and the price is right at just $2.99. You can check the reviews and find more information here:  http://tinyurl.com/7hrunjl

Going Pro by Not Going it Alone


Becoming a professional photographer has long been a dream of many shooting enthusiasts, but the pros will tell you that, while digital technology has made some things easier, making a living with your camera remains a difficult challenge.  Many people dream of shooting all day, inspired by their surroundings and capturing images bathed in amazing natural light, but be warned that the reality is quite different.  Yes, you get to do what you love but there are numerous other skills that are critical to creating a successful business behind the lens.  For example, having a business background and an understanding of how to market yourself--and differentiate from the competition--are but two key skills you’ll need to realize success as a professional photographer.  In fact, the International Society of Professional Wedding Photographers once published a piece with a graphic showing the difference between perception and reality when it comes to how pro shooters actually spend their time (you can see the whole article here: http://tinyurl.com/ykhfs4d).

The Perception
How some people think wedding photographers spend their time (and how some photographers WISHED they could spend their time):


The Reality
How wedding photographers REALLY spend their time:


Copyright © 2010 ISPWP - All Rights Reserved. 

To help you on the road to success, consider joining a professional organization.  You’ll receive support from other pros and have access to the wisdom and experience of the country’s top working shooters.  Several of these organizations have regional and national conventions, which allow you to meet, mingle and network, all while providing valuable insight regarding the business side of photography.  When it comes to professional success, there is certainly strength in numbers so consider joining an association to help you shift from an avid hobbyist to working professional. 

Professional Photographers of America:

Wedding Photography Association:

Photo Marketing Association:

International Society of Professional Wedding Photographers

American Society of Media Photographer

American Photographic Artists
http://www.apanational.com/

Fight the Flare:



Shooting outdoors usually brings an abundance of available light, but it can be too much of a good thing when an episode of flare encroaches on your image.  Flare can become an issue particularly for those who are shooting with a wide-angle lens.   Fortunately, our PROMASTER universal lens hood is the perfect accessory designed to eliminate flare.  Its petal shape design was created specifically to reduce glare and any unintended vignetting of your photograph. It can be attached to the camera lens in reverse for easy storage and the collar accepts a standard size lens cap.  And best of all, this useful accessory is under $20! http://fortworthcamera.com/lenshoods


 “Which of my photographs is my favorite? 
The one I’m going to take tomorrow.” – Imogen Cunningham

Saturday, March 17, 2012

Spring Break Photo Contest 2012


It’s that time again…

Just coming back from a well-disserved vacation. Before you forget where you put your camera, take out your memory card and back up all your files by saving them in you computer and burning a back up DVD. But don’t stop there! go thru your images and find the one that you just can’t stop looking at. Fort Worth Camera is having an open contest, looking for happy images to lighten up the store. The subject should be shinny happy people, just enjoying life, please keep in mind this is a photo contest, where exposure focusing, composition and general photography knowledge should be at play. This time we will be displaying a huge 40x60 print in our store, to go along with our new “ We Make BIG Prints” Event. Keep in mind, a large image like this would have to be done from a high-rez file, so please do not submit Smart Phone images for this contest. The finalists will be public voted on by our loyal Facebook followers. Please submit your image by E-mail to FortWorthCamera@gmail.com by Thursday March 22, 2012 no latter then 1:00 p.m.

The winner will get a $25.00 Fort Worth Camera Gift card and a 20x30 BIG Print.

Good LUCK!

Monday, October 10, 2011

A Few Photo Tricks for Your Halloween Treat Bag

The kids have been dreaming of costumes and candy, and their excitement to hit the streets searching for sugar can be felt days before Halloween. In the frenzy for fun, make sure to take these photo tips in your bag of tricks so, when Halloween is over, you’ve got some treats of your own!

Keep the Kids’ Perspective: This holiday is all about the kids, so make sure the photos you take keep their perspective into account. Shoot lower than normal, at their eye level, as opposed to standing over them and shooting downward. The images will highlight the sense of play and connectedness to the subjects.

Have Fun with Flash: What better time to experiment with lighting than during the spooky celebration? If you’ve got an off camera flash, use it! Experiment with position and let the kids get involved, too. You can also hand out flashlights and ask the kids to strike their scariest poses. Have them hold the lights under their faces for extra spooky shots. Bump up the ISO on your camera a bit for extra help and encourage a little clowning around.

After the sun goes down, experiment with flash and without. Flash-free photos might better capture the scary aura of the evening but some other shots may escape you unless you have flash as an option. Check out our line of quality flash products here: http://www.fortworthcamera.com/flash

Grab the Glow Sticks! We use them as a signal to cars that our kids are walking on the roads trick-or-treating, but they’re also the perfect lighting accessory for tricky photos. Use them to illuminate Jack-o-lanterns, put them underneath decorations and experiment with angles to give your photos that extra eerie effect.

Give Glare the Boot!

Photographers know how important it is to be able to manage and manipulate available light. Sometimes with light, we end up with too much of a good thing. Fortunately, we have the PROMASTER SystemPRO Universal Lens Hood!

The PROMASTER SystemPRO Universal Lens Hood is specifically designed for the wide focal lengths required by today’s digital SLR cameras. Its petal shape design is instrumental in helping to reduce glare while minimizing the potential of vignetting of your images.

The clever two-piece design allows you to quickly reverse the hood for storage. The mounting collar is compatible with your standard lens cap for the ultimate in protection. We have them here! http://www.fortworthcamera.com/lenshood

Sports Shot Tip:

When we think of shooting sports, one of the most important skills is the ability to capture the action in a variety of situations and conditions. A tripod is a great partner in helping keep your gear steady so that sharp images are the end result. However, there isn’t always room for a tripod, especially when the prime picture-taking territory is crammed with other shutterbugs vying for the same space. However, a monopod is a great alternative for providing stability in tight situations: http://www.fortworthcamera.com/monopod

Also, try bumping up your ISO to freeze sports action. This technique often works in low-light conditions but some pros also shoot at a high ISO even when they have favorable light available. Today’s digital cameras are far more powerful than previous generations, so experiment with ratcheting up your ISO higher than normal and evaluate the results. You may end up with the best action shots of the season!

Thursday, October 6, 2011

Pet Adoption Event at Fort Worth Camera


Fort Worth Camera, West Side Animal League, and Glamour Paws Present:
A Pet Adoption Event, and Pet Food Drive for
“Don't Forget To Feed Me: Pet Food Bank”

October 8th, 2011
From 10-2 p.m.
Fort Worth Camera
2900 West 6th Street
Fort Worth, Texas 76107

Join your friends from Fort Worth Camera, West Side Animal League,
and Glamour Paws on
Saturday, October 8th, from 10-2 p.m.
for a pet adoption event, to be held at Fort Worth Camera.
West Side Animal League will be bringing fostered
animals who are seeking homes with compatible prospective owners.
A representative from Glamour Paws will be on-site with
treats and samples of their premium lines of food that they
offer in their store, along with information about
their full line of grooming services. With every animal that is adopted,
Fort Worth Camera will offer a $25 gift card to our store, and
Glamour Paws will offer a free bath at their grooming salon.



In addition to the Pet Adoption, Fort Worth Camera
will also be conducting a pet food drive for
Don't Forget To Feed Me: Pet Food Bank beginning
September 26th, in store. During the economic
downturn, Americans have been hit hard. Many
families struggle to find enough food for their whole
family, including beloved pets. While animals are
known to increase our quality of life, many families
cannot afford the rising cost of food and care for
themselves as well as their pets. The Don't Forget to
Feed Me Pet Food Bank recognizes the challenge
facing families as a record number of pets are being
abandoned or left in shelters, often as a result of the
downturn of our economy. They offer hope to
families who feel as if they are losing everything,
including their furry best friend.

For every pet food donation (either a bag of dog or
cat food, or six or more cans of dog or cat food),
Fort Worth Camera will offer a coupon good for
25 4x6 prints from our in-store printing lab in
appreciation for your donation.

Thanks again for your support!

Monday, September 5, 2011

When Hard Light is Helpful

The term ‘hard light’ refers to the bright, direct light the daytime sun provides, particularly between the hours of noon and early afternoon. While we’re often counseled--with good reason--to shy away from shooting in hard light, there are some instances that would benefit from the intensity of this form of available light.

Showcasing Textures:

Hard light can be very effective in enhancing textures in an image. Whether it’s the splintered detail in an old wooden fence or the intricate pattern in an article of clothing, hard light can become beneficial in making sure these details are brought to the forefront. If you’re looking to photograph an object--be it a commercial project or a personal one--learning to use hard light to enhance an object’s details is a skill that can add new dimension to your work.

Capturing Creative Contrast: Hard light creates intense shadows and using those shadows as part of your image is yet another way that this form of illumination can add rather than detract from your images. Shadows from tree branches and other tall objects can throw unique designs onto other surfaces, creating a compelling element.


Bring on the Backlighting: The term ‘backlight’ refers to lighting an image from behind, which is a popular technique in photography. Hard light can illuminate the lines and edges of the subject. This technique can be used in a variety of situations ranging from human interest to nature photography. Consider using a lens hood during these sessions to battle the potential complication of flare intruding on your images. Check our line of quality lens hoods here:

http://www.promaster.com/lens

With backlighting situations, there is also a risk of overexposure so exposure compensation adjustments may be necessary. An adjustment of one to two stops should help combat the camera’s meter being overwhelmed by the bright background.

Sunday, August 7, 2011

How Photography Calms Anxious Kids While Traveling

Those who travel with kids, especially younger ones, understand that there times when these pint-sized companions get cranky. Maybe they’re tired of waiting to board an airplane or they’ve spent too much time in the car. This is where your digital camera can help improve their mood--and yours.

Hand it over.

That’s right. Take your digital camera, place the security strap around your child’s wrist, and ask him to take a few pictures for you. Of course, you wouldn’t do this with a high end DSLR (although you could let the child ‘help’ you take photos while you hold the camera), but today’s compact cameras are actually a great fit for a grade-schooler’s hands.

The digital camera is a wonderful way to redirect a child’s energy, and at the same time, it can help you see your vacation travels in a new light. A child’s perspective is distinctly different from our own, something that is readily apparent when viewing the photos after the travels have ended.

Sure, there will be plenty of blurry photos and some odd choices of subjects, but there will also be a few gems hidden in the bunch. Print a few of your favorites and put them in your child’s room as a reminder of your summer adventure.

So, consider sharing your camera with your child. Even if you don’t get a photo worth framing, you might get an opportunity to improve his mood, and that alone is worth it.

Also consider investing on one of our many selection of Water Proof, Shock Proof and freeze proof camera. I will give you a piece of mind knowing that they will not break it and to keep from loosing it, add a neck strap, they will be less likely to set it down and forgetting it.

Tuesday, August 2, 2011

Aperture Priority or Shutter Priority: Which Mode To Use When

Many people keep their digital cameras in auto mode because it’s the easiest path to taking good photos. It’s true that today’s digital camera functions are more sophisticated than ever, so shooting in auto is a safe bet, but for those who want to stretch out a bit, consider experimenting with Aperture Priority and Shutter Priority Modes.

Aperture Priority Mode: Aperture Priority mode is an excellent choice for those times when you want to play with DOF (depth of field) and deciding what portion of the image should be in focus. The camera will determine which shutter speed is best for the particular situation. If the camera must adjust to slower shutter speeds, such as in lower light conditions, having the camera mounted on a tripod will help improve image sharpness by combating camera shake. Consider these fantastically ultra-portable tripod models: http://www.fortworthcamera.com/tripods


Shooting in aperture priority mode can also guard against images being underexposed or overexposed. While it is always a possibility depending upon the particular shooting conditions, chances are that the camera settings will properly adjust to the lighting conditions and that aperture priority will serve your needs quite well.


Shutter Priority Mode: Shutter priority is often used for those instances when you need to freeze action such as during sporting event or when you’re shooting anything in motion. It’s also one technique used when trying to create a blurred effect. You select the shutter speed and the camera will adjust based upon how much light is passing through the lens. If there’s not enough light for a particular shot, the camera will adjust the aperture to a lower number to allow more light into the lens.


Shutter priority mode is one that will require more experimentation primarily due to the fact that there is a risk of under or overexposure of an image. Your camera’s aperture limitations may not allow enough adjustment to having too much/not enough light. This mode certainly has its uses and can help you create some stunning action shots but be prepared to practice in different situations.


White Balance Isn’t Just for Winter: While it’s true that adjusting white balance settings are important for shooting images of snowy landscapes and frost-capped tress, adjusting your white balance is also useful in a number of other situations. When it comes down to it, a custom white balance can improve any image with white subject matter, whether it be a small segment of the image or a large component of your composition.

We can make white balance adjustment even easier with our SystemPRO White Balance Lens Cap. The SystemPRO Professional White Balance Lens Cap diffuses incoming light to create an average color temperature for any given scene. With this lens cap on, use your camera's manual white balance feature and then capture the most accurate color photos with your digital camera. It’s great for use in difficult lighting situations. They’re economical and designed to always be with your camera.

Wednesday, July 6, 2011

Capturing the Essence of Action

When it comes to photography techniques, capturing the essence of action through blurred motion is one of the most popular--and sometimes difficult--skills to master. Many professional shooters will tell you that an element of luck often plays a role, but there are a few techniques you can keep tucked in your toolbox when the opportunity arises:

Take a Tripod: A tripod is one of the most useful accessories a photographer (of any skill level) can own. When it comes to providing stability for shots, a tripod will quickly become your best friend. A tripod can be particularly useful when trying to shoot action and when you’re using a longer lens. We’ve got a tripod for every camera and budget.

Focus on the Face: A more advanced technique you can try is to focus on your subject’s face while in motion. The idea is to have the facial features remain sharp while allowing the rest of the body (and vehicle, if applicable) to appear more blurred. Just keep in mind that you may have to experiment with shutter speed and that the proper setting depends on what you’re shooting and the speed at which it’s moving.

Figure in the Flash: Using a flash is used more often to freeze motion as opposed to creating a blurred effect, but you can still compose an image of movement using this method. Using a flash will allow you to shoot at a higher shutter speed than you would otherwise use, but again, the overall effect you will create will likely be different than blurred motion. A quality flash can help you take your shooting to the next level. Consider our options.

Shooting blurred motion shots may require some experimentation on your part. Use your children running, cars driving by and other objects moving as opportunities to experiment with your settings. Over time, you’ll become more comfortable with what works and what doesn’t and will be able to shoot more intuitively. Yes, this technique takes practice but the results can be immensely rewarding.

So, get moving!

Doug’s Summer Vacation Photography Tips:

Play with Posing: “So many times, I see the photographer lining everyone up in a tight row, smashing them all together. I want to tell them to break it up a bit!” Doug laughs about this because it’s such a common occurrence with vacation shooters. “Pose your subjects around something. Let them sit, stand, kneel--just move them around a bit. It makes the image more visually appealing than having people in a single file line looking straight at the camera.” Doug adds that looking for a seated area such as a bench can be all you need to for a great family vacation photo.

Shooting in Strong Light: The harsh summer sun can create some obstacles to great photos, but consider using your flash as a fill flash in these situations. “Also, make sure to backlight your subject,” Doug adds. He also states that if you’re close to a building, go to the north side and shoot in the shade.

Interlace Video with Photos: “Inserting video clips into your still photo slide show is a great way to add additional perspective and interest to your summer story,” Doug offers. He states that it’s important to keep the video clips small--say, ten seconds or so--and use them at key points in the storytelling process. Video can provide a different dimension and make the overall experience even more compelling than still photos alone.

The Best Accessories for Travel: Doug feels that there are a few items that will help summer shooters make the most of their vacation photo opportunities, including:

· Polarizing Filter: This often-overlooked accessory can add new dimension to your photographs. If the sun is strong, it removes glare from windows and from other reflective surfaces. “You’d be surprised at how many things in your background can reflect light. Water, leaves and flowers all pick up reflective light. It’s like looking at them through glass--you have to view them at a very particular angle for the colors to be rich. A polarizing filter can bring the richness back to your skies and grass. The sky will be bluer and the clouds will stand out. Consider our polarizing filters.

Doug states that you’ll lose two stops of light using a polarizing filter but today’s camera are far more capable at shooting at higher ISOs so you can play with increasing your ISO settings and you should be able to shoot at the same exposure settings.

· Try a Tripod: Doug confesses, “I’m one of those people who’s always in a hurry so using a tripod forces me to slow down, and when I do, it improves my photography.” Doug says that using a tripod allows you to use two eyes instead of one, and it provides you the opportunity to see your shot more comprehensively. “You’re more likely to notice a pole growing out of someone’s head or some other obstruction if you look at the shot outside of the camera’s viewfinder.”

· Wireless Shutter Release: For people photographing children or other challenging subjects, such as birds or other wildlife, a wireless shutter release can be the deciding factor in whether or not you actually land the shot.“ A wireless shutter release offers numerous advantages including stopping camera motion.

It’s also a great asset when photographing kids. Children often freeze up or become very self-aware when a camera is pointed at them. “With a wireless shutter release, I can interact with the child and trigger the shot once I’m out of the frame.” Doug says that that learning the custom functions is important. In his situation, he can disengage the focus on the shutter release and trigger using the ‘back button,’ and this gives him freedom to move and capture the image once his subject is comfortable and relaxed. He adds that it’s also ideal when he’s photographing birds; they leave for a bit and he keeps his setup in place and triggers the shot remotely when they return to the location.

Doug contends that today’s new shutterbugs will become tomorrow’s professional photographers. Regardless of whether you wish to pursue photography as a hobby or career, with mentors like Doug Box behind the scenes, your chances of success just went up.

Telephoto Talk: Summer activities just beg for a telephoto lens. A telephoto lens, in essence, allows us to be closer to what we’re viewing from a distance. Telephoto lenses are sometimes called ‘long lenses,’ and allow you to have the best of both worlds--close and distant.

A common telephoto lens is 70-200mm range and there are also models that offer 70-300mm range. These are considered multi-purpose lenses and have proven to be a favorite among many pro shooters. Our versatile lens can help you get close to the action when you’re far away and fill the frame when you’re near your subject.


Beware of Flares: When it comes to summer shooting, one common obstacle that seems to interfere with fantastic shots is ‘flare.’ Flare can occur when you’re shooting in the direction of the sun or some other strong light source. Flare can often appear as a streak of light or washed out light source covering a portion or all of an image.

To combat flare, consider purchasing a lens hood for your camera lens. These accessories are quite inexpensive and provide a number of benefits. In addition to reducing flare, a quality lens hood can also provide some protection from dirt or scratches as the hood’s design makes it more difficult for these items to come into contact with your lens’ surface. A lens hood can also protect against fingerprints and oils from your hands.

The PROMASTER SystemPRO Universal Lens Hood is specially designed
for the wide focal lengths required by today’s digital SLR cameras. Its “petal” shape design is instrumental in helping to reduce glare while minimizing the potential of image vignetting. We have a variety of lens hoods for you to consider.